In recent times, the term “Quiet luxury” has sparked discussions and become a hot topic in the fashion industry. However, this “low-key luxury” trend has actually been popular for many years and is not a new trend. Rather than just being a clothing style, it may also represent a way of life. The popularity of Quiet Luxury has brought attention to some classic or niche brand designs, and one of them is The Row, co-founded by American twin designers Mary-Kate Olsen and Ashley Olsen in 2006.
What is Quiet Luxury?
Literally translated, it means “quiet luxury.” It goes against the trend of flashy logos and loud colors, focusing on minimalistic designs, clean cuts, neutral and comfortable colors, high-quality fabrics, and exquisite details. It embodies a fashionable and timeless style that doesn’t go out of fashion even after several seasons, exuding a luxurious yet understated “what is obvious will be obvious” high-class vibe. Minimalism has long been popular and gave rise to the term “Normcore” in the past. Compared to “Normcore,” “Quiet Luxury” not only represents a dressing style but also carries a connotation of social status, as Quiet Luxury brands are often priced high due to their quality and craftsmanship.
Learn more about The Row
Founded in 2006 by former child stars and twin designers Mary-Kate Olsen and Ashley Olsen, The Row is a brand that embodies minimalist style with a touch of understated elegance. While the brand initially started with the goal of creating the “perfect” t-shirt, it has since evolved into a label that represents “Quiet Luxury”.
The appeal of The Row lies in its fusion of effortless elegance and practicality. From the meticulous selection of high-quality fabrics to the sharp and clean-cut silhouettes, as well as the delicate and refined details, every aspect is never taken lightly. Its pieces can fulfill women’s various wardrobe needs, and the design has remained true to its original intention since the brand’s inception.
Fashion Celebrity Demonstration
The Row is loved by women all over the world, including supermodel Kendall Jenner and members of the Korean girl group BLACKPINK. In addition to clothing, the brand’s accessories are also highly sought after. For example, a pair of leather sandals became popular because they are comfortable, delicate, casual, and elegant. The brand’s handbag styles are also very popular, with BLACKPINK members Rose and Jennie carrying the brand’s handbags to create airport fashion.
The Row 2023 Autumn/Winter Collection
In the 2023 autumn/winter ready-to-wear collection, The Row further pushes towards conceptualization while maintaining the brand’s minimalist style. The collection includes a variety of cocoon-shaped coats, as well as matching oversized belts and scarves. The autumn/winter collection once again focuses on tailoring, showcasing sleek round-shouldered collarless suits, sculptural padded blazers, and loose pleated trousers. There is also a range of minimalist footwear and accessories, including silky handbags, presenting a delicate and luxurious charm.
The Row Exclusive Custom Handbag Experience
Local fashion destination JOYCE recently presented a private event for customers at The Row, showcasing the 2023 autumn/winter collection, including new seasonal handbags such as the sculptural oval clutch bag Lou; the spacious square tote bag Camden with a casual feel; and the single-shoulder backpack Noah, crafted with different layers of leather.
It is worth mentioning that JOYCE also offers exclusive custom experiences, where customers can choose from 11 of the most representative handbags, including Backpack 11, Margaux, and N/S Park Tote, and customize a handbag with luxurious and rare crocodile leather that reflects their personal style. From now until the 29th, visit the JOYCE flagship store at Pacific Place, Admiralty, to enjoy the exclusive custom handbag experience by The Row specially designed for you. Don’t miss out if you’re interested!
