BLACKPINK’s strong influence not only boosts sales for renowned brands like Chanel, CELINE, Dior, and Saint Laurent, but also propels lesser-known brands like the British independent brand Fluffy and the 4 affordable Korean brands favored by Jennie to sudden popularity! Recently, another niche brand, Pony Stone from Thailand, has risen to fame thanks to BLACKPINK’s popularity!
// BLACKPINK 人氣加持 //
Recently, BLACKPINK made a comeback with a new album, actively promoting on various music programs. Fans are not only captivated by their stage charm but also focused on their outfits, eager to quickly find and get their hands on the same styles as their idols. In one of the denim outfits, the stylists selected clothing from Pony Stone for Jennie and Lisa to wear as part of their performance outfits.
Jennie put on the brand’s Karen bra top, using denim fabric in the design of the bra top, giving it a tougher and more stylish feel. The back combines adjustable straps with imitation backpack buckles, along with the central “PONY STONE” logo, showcasing the brand’s unique style. As for Lisa, she wore Pony Stone’s Flynn jeans, with a high-waisted fit and a boyfriend-style wide cut that is already full of personality. The design with hollowed-out thighs further showcases the brand’s creativity.
// 主張大膽無畏地展現獨一無二的美麗 //
After appreciating BLACKPINK’s personal demonstration, it’s time to delve deeper into this “Made in Thailand” clothing brand. Pony Stone was founded in 2009 by Euwadee Sriarun, who is known as the “Handmade Queen”. The establishment of the brand was a case of “accidentally stumbling upon success”. Originally, she just wanted to create clothes that she wanted to wear, by transforming basic styles of t-shirts and jeans. Unexpectedly, this caught the attention of the fashion industry, became popular, and thus led to the launch of her own brand.
“Be your own kind of beautiful!” is the motto of Pony Stone. Euwadee Sriarun hopes to showcase the most confident and beautiful side through the brand’s unique and rebellious denim clothing with strong personalities and rock spirit.
// 玩轉牛仔布料，重新定義牛仔時尚 //
After seeing Pony Stone’s designs, you will definitely be amazed at how denim fabric can create so many new patterns. Describing it as “eye-opening” is not an exaggeration. Pony Stone focuses on transforming denim clothing such as jackets, jeans, dresses, etc., reversing and re-reversing the designs, even likening it to “giving new life after destruction.”
You will never see the words “safety tag” in Pony Stone’s clothing. Large areas of ripped designs, avant-garde exaggerated silhouettes, a style leaning towards American street fashion, injected with details such as bows, lace, tassels, pleats, ruffles, and other visually rich effects. Each piece embodies bold innovation and unique creativity that is difficult to replicate, showcasing the infinite possibilities of denim pieces, no longer confined to casual style, breaking through your imagination of “denim”.
Among the many products, the originally versatile staple denim pants are of course the most popular item. Pony Stone’s denim pants almost all show a significant sense of distress, but without giving a messy feeling, because the positions of the distress are carefully designed; in addition, in terms of design, most of them adopt wide legs and bell-bottoms, while also incorporating a large number of pleated details, making the overall look glamorous and fashionable. Just simply pairing it with a white T-shirt is enough to elevate the design sense of the outfit to another level.
// 廣獲歐美、日本、台灣名人熱捧 //
Before BLACKPINK made its comeback, Pony Stone had already received a lot of attention from celebrities. In the West, representatives like Gigi Hadid and Kendall Jenner, whose fashion taste has always been admired, have shown their support for the brand. By being recognized by them, Pony Stone’s extraordinary strength is once again confirmed. They respectively wore the brand’s Monstar denim jacket and Kisber jeans, creating a casual and cool street style, highlighting their fashion aura.
As for “Peh Sister” Jolin Tsai has long been aware of the brand Pony Stone, and has worn its items more than once. She clearly loves designs with star elements as the main focus, such as wearing a fringed denim jacket with star sleeves in her airport outfit, and wearing denim pants adorned with red stars. The exaggerated and dazzling styles match her own domineering aura perfectly.
Pony Stone even went red to Japan, its items have repeatedly appeared in Japanese fashion magazines, and even become the favorite of trendsetters and celebrities such as Rola and Naka Riisa. Now, with the popularity of BLACKPINK, it is once again gaining attention, breaking into the sight of international fashionistas, allowing more people to once again feel its unique denim fashion charm.
圖片來源： Pony Stone , @ponystone_official
