Marc Jacobs, who has never played by the rules, unexpectedly presented the 2022 autumn/winter collection at the New York Public Library for Fashion Week, featuring supermodel sisters Gigi Hadid and Bella Hadid. Their “eyebrowless” look became the center of attention, appearing as if they had shaved their heads for the show. In reality, they used special makeup effects to cover their natural eyebrows and hair with a bald cap, then wore bangs wigs to create a futuristic makeup and hair style that complements the brand’s avant-garde aesthetic this season.
This season, Marc Jacobs quotes the philosopher Nietzsche: “We have art in order not to die of the truth.” to express his creative philosophy, using exaggerated silhouettes and vibrant saturated colors as the design focus. Marc Jacobs believes that modern people are in a digital and ever-changing environment, but rich creativity and imagination are the beliefs that support us to continue living, so he uses exaggerated designs to create this season’s clothing.
The theme of the series is named “Choice,” which confirms Marc Jacobs’ insistence on his own style. From the catwalk, enlarged clothing can be seen, such as oversized ribbed knits layered and tied up, airy draped evening gowns, etc. The use of fabrics is also a highlight, with a mix of elements such as armor-like metallic clothing, denim fabric, leather, creating a sense of wandering between the virtual and the real.
In terms of accessories, Marc Jacobs paired all the models with black or white platform sandals, paying homage to subcultures. The entire show is full of dramatic tension, eye-catching like couture, and I believe this is the design that Marc Jacobs loves.
