Under the leadership of creative director Demna Gvasalia, Balenciaga’s presentations are always imaginative and playful. He divided the brand’s 2022 Spring/Summer collection presentation into two videos, with the “Balenciaga Summer 22 Red Carpet” showcasing brand friends and models walking the red carpet, resembling Hollywood celebrities at a premiere photocall, but in reality, it was a fashion show.
In the video, a group of “photographers” shouted loudly, the “VIPs” responded tactfully by posing, even the “staff” acted cautiously, the seriousness of the actors truly made the scene no different from a real premiere, quite hilariously deadpan!
In terms of clothing, all the “VIPs” wore Balenciaga’s 2022 spring/summer new clothes to attend this grand “premiere”. Of course, there were not only extravagant and avant-garde evening gowns, but also the brand’s signature streetwear and everyday clothing, with versatile silhouettes ranging from extremely slim to oversized to disproportionate, along with the intentional distressed details, embodying Balenciaga’s rebellious style.
As for the other video, the focus is on the short film premiere of “The Simpsons x Balenciaga,” which was watched by a group of “VIPs.” This collaboration was unexpected and highlighted Demna Gvasalia’s sense of humor.
