Balenciaga In recent years, Balenciaga’s fashion shows and advertising campaigns have sparked massive discussions with their wild creativity. Even yesterday’s debut of the 2022 Spring/Summer collection has become a hot topic online, with every detail from the models to the new designs being the center of attention.
Balenciaga SS22 explores the theme of “CLONES” and delves into the unease brought by technology lenses to real life. Presenting the new season’s collection in an endless pure white space, the stark contrast of black and white runways creates a strong dialogue. Upon closer inspection, it is revealed that all the models showcasing the entire collection are actually artist Eliza Douglas alone. Using CG scanning and face-swapping technology, the brand allows Eliza Douglas to have the ability to multiply herself, unveiling the full collection single-handedly.
In addition to the innovative “copy model,” another focus of the series is the extension of “The Hacker Project” in collaboration with Gucci. The brand humorously transforms Gucci’s classic GG Monogram items, reimagining GG as BB, and launching a series of clothing, hats, and handbags. Some of the handbags even feature graffiti-style phrases like “This is not a Gucci bag,” exploring fashion’s views on originality and counterfeiting with a touch of irony.
Another heavyweight collaboration in the SS22 series is the second round of collaboration between Haider Ackermann and Crocs. In 2018, Balenciaga collaborated with Crocs to launch quirky thick-soled jelly shoes. After many years, the two parties joined forces again to transform Crocs jelly shoes into high-heeled shoes and rain boots, once again showcasing astonishing creativity and bringing new works that subvert everyone’s aesthetic standards.
