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February 26, 2021

【#Milan Fashion Week】The increasingly popular Prada, once again brings “PRADAness” thinking to the 2021 autumn/winter collection.

At 9 pm last night, the Prada 2021 autumn/winter women’s wear show started on time. This is the third series created by Miuccia Prada and Raf Simons, and this women’s wear series continues the style of the 2021 autumn/winter men’s wear series, following the theme of “Possible Feelings”.

First of all, in the show design, the wonderful space created by Rem Koolhaas and AMO is still familiar, with strong color contrasts, artificial fur, marble, and plaster walls, bringing a completely different sensory experience once again. As for the clothing, the same overcoat and oversized patchwork jacket from the men’s show also appear on the female models this time. The interchange between opposites blurs gender boundaries, exploring the middle ground between two extremes.

The most eye-catching part of the entire collection is the high-saturation colored coats, with powerful square and round silhouettes, each design is very exquisite. There are also double-breasted boxy coats with knitted patchwork collars, oversized outerwear, paired with intricately patterned boots. In the world of Prada, simplicity and complexity are never opposites. Miuccia Prada and Raf Simons have always emphasized the perception and comfort of the body. Therefore, whether in the men’s or women’s collection, there are a large number of slim-fit stretch jacquard knit pants, showcasing the body’s freedom through its soft and skin-friendly properties.

The highly functional large handbag is also a highlight of this series, with vibrant colors freely leaping on the bag. The Cleo handbag is enlarged, and the large leather shoulder bag can be easily held in hand, embodying Prada’s functional and practical DNA.

In terms of footwear, this season’s key focus is on super thick waterproof platform soles, making a bold statement. With the mutual influence and guidance of Miuccia Prada and Raf Simons, Prada proves that men and women can embody both masculine and feminine qualities, exploring the infinite possibilities of fashion.

Prada, known for its thoughtful designs, has sparked discussions about “PRADAness” since Raf Simons joined. The collaboration between the two masters has brought a new ideology to Prada’s design details. With different definitions and perspectives on this new concept term, Prada’s post-show heavyweight discussions are set to become a new tradition for the brand. Following the Fall/Winter 2021 show, guests such as Oscar-nominated director, writer, and producer Lee Daniels, architect and writer Rem Koolhaas, and fashion designer Marc Jacobs were invited for a dialogue. In the discussion on “What is ‘PRADAness’?”, Marc Jacobs gave the most straightforward insight.

“PRADAness is Miss Prada,” he said. Marc Jacobs believes she has a very insightful fashion taste, as well as a cultural representation, a unique style, and her understanding of fashion. In Marc Jacobs’ eyes, PRADAness embodies both masculine concepts and feminine charm, which is a direct reflection of Miuccia Prada’s personal characteristics and what has led to the current state of Prada. Perhaps through the essence of this conversation snippet, you can savor Marc Jacobs’ meaning and maybe find inspiration for your thoughts on “What is ‘PRADAness’?”

圖片/影片來源:Prada

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