As the 70th anniversary collection of Max Mara, brand creative director Ian Griffiths adds a touch of nostalgic British charm to Italian elegance, as if celebrating the 70th anniversary with a festive ceremony full of fanfare and cannon fire through English design details.
Maintaining Max Mara’s consistent intellectual elegance, the timeless pieces full of practicality are still the main theme of the collection. Ian Griffiths cleverly embellishes with British details such as checks and knit patterns, paired with accessories like silk scarves and aviator hats, injecting British countryside charm into modern designs. The cross-cultural fusion of British and Italian styles is refreshing.
In terms of outerwear, in addition to the new color Teddy Bear Coat, the stylish and handsome Bomber Jacket is also the most eye-catching design in the collection! The classic soft camel color tone, mixed with soft camel hair, loose and comfortable silhouette with multiple pockets design, is definitely a must-have jacket for a fashionable and practical wardrobe.
As part of the 70th anniversary collection, Ian Griffiths incorporated the brand’s founding year of 1951 into the designs, presenting it in a nostalgic English font on knitwear and jackets. This pays homage to the British style of the season while also symbolizing a commemorative meaning, highlighting the brand’s continuous innovation in fashion within classic elements.
