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December 9, 2020

A Pure Beauty: Jil Sander Pre Fall 2021 Collection Released

After 9 years, Jil Sander once again collaborates with Uniqlo to launch the +J joint series this year, allowing everyone to once again indulge in Jil Sander’s minimalist fashion aesthetics. Although the queen of simplicity is currently not in charge of her eponymous brand, current creative directors Luke Meier and Lucie Meier, a husband and wife team, have also inherited the master’s fashion philosophy, adhering to the simple and elegant style, cutting and innovative use of fabrics. In the ever-changing fashion world, they repeatedly create works that are true to the brand’s self-style, and the latest 2021 early autumn series is no exception.

Luke Meier and Lucie Meier believe that “fashion” is a reflection of the spirit of the times, capable of reflecting human emotions or genuine feelings towards a certain art. The most profound influence on people this year is undoubtedly the pandemic, which is constantly changing and affecting everyone’s mood. This has made Luke Meier and Lucie Meier realize that they can no longer live in an ideal utopia and must face reality. In this rapidly changing era, the best way to cope is to simplify everything. Instead of pursuing endless creativity, this collection focuses more on comfort and a sense of home, while still maintaining the usual sense of sophistication in fashion.

The early autumn series walks between the hard and the soft, the dark and the light, featuring both straight-cut suits that emphasize shoulder lines and collar details, as well as elegant dresses. Whether it’s loose-fitting for comfort or loose-fitting to highlight the silhouette, both are present. With the epidemic, home isolation has become the new normal, and comfort without constraints has become people’s biggest demand in dressing. The series responds to this with materials such as plush, silk, knit, and Nappa leather that offer a soft touch.

At the same time, Luke Meier and Lucie Meier add a touch of pistachio green, lilac, and burgundy to the calm main colors of black, white, and earth tones, adding a bit of vitality, conveying the healing power.

Jil Sander’s handbags are also a focus of attention in every season collection. Miniature and small handbags have shown signs of decline in recent seasons, and the bag shapes in this early autumn collection are mainly large in size. Soft leather tote bags with leather trim and square handbags with metal handles are sure to be a practical choice for office workers. As for the multi-colored drawstring bags, they carry a hint of playfulness and add a modern touch to the minimalist style.

The early autumn series lookbook also embodies the brand’s desire to showcase comfort, shot in an apartment without gorgeous backgrounds or dazzling decorations, presenting the details of the clothing in the most pure and natural way. The “simple” style presented in the series actually carries a complex production process, with intricate thoughts hidden in every detail from the cutting method to the use of fabrics.

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