After the debut in Shanghai, Zoooom and friends’ journey continues to set sail, with the next stop being the fashion capital of diverse cultures – Tokyo, Japan – for another fashion show exploring imagination. Watch the live broadcast of the Louis Vuitton 2021 Spring/Summer menswear collection show “Message in a Bottle”.
Amid the restrictions brought about by the pandemic, Louis Vuitton’s Men’s Artistic Director, Virgil Abloh, showcased exceptional leadership by remotely guiding a rich and interesting Spring/Summer 2021 menswear show for Louis Vuitton. Not only did he challenge the impossible task of hosting a show across borders, but he also revealed some of his personal thoughts and perspectives on modern societal values to the world.
On the next stop, Zoooom and friends’ journey arrives in Tokyo, where Virgil Abloh explores the infinite ocean of imagination, presenting another possibility for idealism through this series, encouraging people to break free from constraints, explore the subconscious, and surpass the boundaries of reason to achieve the impossible.
This series will continue the core ideas of Louis Vuitton’s men’s SS21 collection, with characters embarking on another exploration of inclusivity, unity, and cross-culturalism, drawing on the music exchange between 1960s Jamaica and British subcultures, the ancestral traditions of Virgil Abloh’s parents’ birthplace in Ghana, and the study of Afrofuturism in Africa, using art to subvert norms and imbue new meanings into everyday life.
