The COVID-19 pandemic has completely disrupted the fashion industry, which has always followed a set schedule to release new collections each quarter. The halt in production and business operations has not only affected sales but also disrupted the design and manufacturing processes. With countries and cities under lockdown, all promotional and PR activities have come to a halt, leading to the most anticipated fashion weeks rushing to come up with alternative presentation formats.
Despite everyone going digital nowadays, the mode of watching fashion shows alone in front of a 2D screen seems not to be everyone’s cup of tea. People still hope for the return of physical fashion weeks. The British Fashion Council has just announced the arrangement for this year’s London Fashion Week, which will take place from September 17 to 22. This edition of Fashion Week will not be divided into menswear and womenswear, and there will be no requirement for all brands to hold physical events. The specific schedule will be released in August.
London Fashion Week schedule is set, and the other three major fashion weeks have also been finalized. New York Fashion Week will take place from September 14 to 16, Milan Fashion Week will take place from September 22 to 28, and Paris Fashion Week will take place from September 28 to October 6. Fashion enthusiasts, bookmark the above schedules immediately and prepare for the new season of fashion weeks.
