The pursuit of footwear by the athletic community, in addition to comfort and functionality, must also incorporate designs that can be integrated into daily life. The Swiss high-end sports brand On, which combines practicality and style, will open its first large flagship store in the heart of Central, Hong Kong in early July!
Born in the Swiss Alps in 2010, On, which won the ISPO Innovation Gold Award just one month after its founding, has become a rising star in the fashion sports world in recent years. On has collaborated with international powerhouse LOEWE and emerging Korean streetwear brand PAF, gaining rapid popularity with the support of various international fashion icons. Even Hollywood’s popular actress Zendaya is a loyal fan of the brand, and has recently become a global partner of the brand!
The upcoming flagship store in Central will bring a variety of popular series to fashion and sports enthusiasts, sparking a new urban sports trend! This includes the classic Cloudmonster series, which has received high praise from overseas running shoe reviews and the ISPO Global Design Award. This year, two new versions will be released! The Cloudmonster 2 shoes will have comprehensive upgrades in cushioning, propulsion, and unique running experience, suitable for the running training of the general public, as well as road running distances from half marathons to full marathons. The other Cloudmonster Hyper model features a midsole cushioning insole and a super fine fiber upper, providing lightweight cushioning and rebound, comfortable breathability while keeping the feet dry.
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The classic hot-selling shoe model Cloud 5 series has also been upgraded, using a quick lacing system, further upgrading the integrated cloud module design of the midsole and forefoot, combined with CloudTec® sole technology, soft and highly resilient, effectively reducing ground impact, making it more comfortable and lightweight to wear! The Cloudrunner 2 series is suitable for those who pursue a more versatile casual style, incorporating CloudTec® cushioning technology made with Helion™ Superfoam super foam for a soft ground feel. Paired with a wider Speedboard® speedboard and a wide foot design suitable for Asian feet, it is suitable for daily running or going out, and also available in a waterproof version.
If you want to challenge high-difficulty sports such as trail running, On’s Cloudultra series is a good choice. Its multi-functional trail running shoes are designed for ultra-long distances, incorporating Helion™ Superfoam, Missiongrip™ outsole technology, and new FlipRelease™ accessories, providing excellent grip, outstanding cushioning, and lasting comfort to help you easily conquer difficult and complex outdoor terrains!
The professional tennis shoes THE ROGER Pro, designed in collaboration with Federer, are also part of On’s popular series. They feature a stable midsole made of high-performance foam, along with a durable midfoot cage design, a round outsole, and a Speedboard® speed plate, which helps enhance responsiveness when off the ground and improve flexibility. Perfect for active individuals like you!
Address: 80 Queen’s Road Central, Central, Hong Kong
Opening Date: July 10 (Wednesday)
