Tod’s, in addition to the iconic Gommino shoes, its Di Bag collection is also one of the brand’s most representative and timeless designs, showcasing the craftsmanship of handmade art. The brand has now launched the new My Di Bag custom service, giving you the opportunity to create a more personalized handbag that represents yourself.
The Di Bag was launched in the 1990s. It was the brand’s first handbag, with a pure and exquisite silhouette, without flashy details or embellishments. It is understated yet not monotonous, instead exuding simplicity and elegance, which is why it was loved by Princess Diana. Over the years, the brand has been constantly innovating, injecting modern elements into this classic handbag for a reinterpretation, ensuring that even after experiencing changes in trends, it still remains a classic in everyone’s hearts.
This autumn and winter, Tod’s launches the new Di Bag, creative director Walter Chiapponi deconstructs this iconic design, using the finest and most precious leather materials, paired with the iconic central stitching and almond-shaped handles, turning it into a versatile handbag.
Tod’s recently launched a new My Di Bag customization service, allowing customers to personalize their own iconic Di Bag handbag through selecting different colors and letter combinations, creating a unique and personalized Di Bag for themselves. The handbag is available in 5 sizes, from mini to large, with color options including black, beige, brown, yellow, red, terracotta, and nude. For the letters, there are six color options: lavender, turquoise, yellow, red, black, and white.
The brand has specially invited supermodel sisters Gigi Hadid and Bella Hadid to interpret fashion. The two of them are holding large versions of the Di Bag with their names printed on them, which are eye-catching and unique.
