In recent years, Burberry has been focusing on the handbag market, in addition to the “hot” Olympia half-moon bag, there is also The Lola Bag series that made its first appearance in the fall/winter of 2019. The bag body is made of Italian lambskin leather, giving the handbag a soft and upright appearance, paired with stitched check patterns and Thomas Burberry’s signature metal details, not only high in recognition, but also exuding a tough and strong aura, highlighting the modern woman’s attitude towards life.
As one of the key bags, Burberry specially shot image advertisements for the new bags in The Lola Bag series, inviting the cool and stylish Bella Hadid, Madonna’s daughter Lourdes Leon, as well as models Jourdan Dunn and Ella Richards to appear.
Creative Director Riccardo Tisci said, “The four embody the spirit of constantly surpassing themselves; between their gestures, they exude a strong feminine quality, perfectly blending the essence of the Lola bag with their innate attitude.”
The advertisement was shot by artist Torso Solutions, using 360° panoramic shooting techniques to showcase the allure of the Lola handbag in a highly focused manner; in the video, Bella Hadid effortlessly strikes various poses on a mechanical horse, displaying a genuine confidence and attitude from within, expressing the core values of The Lola Bag.
