Jimmy Choo was founded in the 1980s and has undergone several changes in ownership over the years. Despite numerous management changes, the brand’s sexy, glamorous, and versatile image remains deeply rooted in the hearts of fashion enthusiasts. Today, the position of creative director has been handed to Jimmy Choo’s niece, Sandra Choi. Under her leadership, the brand has launched a new CORE series, highlighting the brand’s three different creative essences: crystals, pearls, and logo patterns.
//水晶//
Crystals capture light, refract and reflect dazzling light, blooming with a gorgeous light and color. Whether it’s evening wear or casual wear, it has always been a common accessory for Jimmy Choo. The classic C-shaped buckle becomes the eye-catching design of the high-heeled shoes Marta and Marsai, as well as the embellishment of the Fallon slides and Osaka sneakers.
//珍珠//
The Pearl collection is Jimmy Choo’s new theme in recent years, with designers using exaggerated proportions for a modern makeover, embellishing high heels, flats, sandals, and even handbags.
//花押字//
Interconnected JC logo, is the representative symbol of the brand in the 21st century. Using jacquard weaving and embossed leather craftsmanship, it runs through casual and formal style items, such as embellishments on Cora functional boots and Liya high heels.
