Although unable to travel for the time being, fashion has no boundaries. With unique personality and style, you can find your own fashion stage wherever you go! Recently, a group of fashionistas have put on the HOGAN 2020/21 autumn/winter collection and new sneakers, leaving the most stylish figure in every corner of the city with a confident attitude! Now, follow their footsteps and embark on the exciting HOGAN Journey together!
To rediscover the city of Hong Kong, actress Cecilia and Shirley, beauty blogger Taylor Richard, fashion bloggers Angela Chan and Samantha Wong, illustrator 麥震東, photographers Timmy Lo, Victor Cheng, and Thomas Fung roam the streets to personally discover unique hotspots and capture the most stylish moments through street photography! These 9 internet celebrities from different fields show through action that whether in the nostalgic colors of Chun Yeung Street in North Point’s Cityplaza, the pink-themed footbridge in Wai Yip Street in Kowloon Bay, or standing by the Victoria Harbour in West Kowloon Cultural District, you can capture the most fashionable scenes and showcase different personal styles!
After seeing many fashion influencers leading the way, do you also want to become a trendsetting icon and start your own HOGAN Journey? From now until 11th November at 11:59 PM, take a photo showcasing your personal style at any popular spot in Hong Kong, upload it to your personal Instagram, and participate in HOGAN’s prize game. The top 3 most creative participants will receive a one-night stay in a 5-star hotel suite, enjoying the wonderful time of a Staycation! Follow these simple steps below and join with your friends now!
Game Rules:
1. Follow @HOGANBRAND Instagram official account
2. Set your personal Instagram account to “public”
3. Upload a photo of yourself or a friend taken at any check-in hotspot in Hong Kong to your personal Instagram
4. Add Hashtags “#HoganJourneyHK” and “#HoganHK” in the Caption, and tag two friends.
In these street snaps taken against different Hong Kong landmarks, it is not difficult to spot a rather eye-catching fashion element, which is the new season HOGAN sneakers recently favored by fashionistas! The new shoes come in black, deep indigo blue, green, enamel white, and neutral tones, using color combinations to present a stylish side, injecting a sense of avant-garde into the classic “dad shoes”! Coupled with the internal height increase and lightweight thick sole design, not only does it bring comfort, but it also visually elongates the leg line, creating a perfect body proportion, instantly boosting your fashion aura!
In terms of women’s shoes, Hyperactive sneakers combine bold and distinctive designs with elegant aesthetics, creating a modern style through different color combinations, creating an impression that is both strong and soft! These sneakers also incorporate high-tech fabrics and leather elements, adding fashionable details to the overall design, allowing you to easily show off a stylish side!
Another style of Interaction combines feminine elements, rolling up a different fashion sporty wind! The shoe upper is made of suede and patent leather, and a “H” letter is ingeniously created, matched with oversized thick soles and rounded edges design, exuding a bright vitality, instantly capturing everyone’s attention!
Interaction also launched men’s styles of sports shoes, with leather uppers complemented by suede details, and lined with suede, plus a thick arched sole and iconic smooth contour lines, not only exuding a fashionable and casual feel, but also creating a stylish urban male style!
HOGAN Boutiques:
Shop 251, Pacific Place, Admiralty (Tel: 2918 0181)
Shop G304-6, Gateway Arcade, Harbour City (Tel: 2175 5121)
Shop 1071, K11, Tsim Sha Tsui (Tel: 2196 8908)
