Someone once said, “In the United States, Hermès has a strong competitor, and that is Gabriela Hearst.” Being compared to Hermès is no small feat. Founded by Uruguayan fashion designer Gabriela Hearst in 2015, the eponymous brand may not be well-known to many, but it is actually very famous in the fashion world. When the first handbag was released, it caused a buying frenzy and was even said to be harder to buy than Hermès handbags. So, who is Gabriela Hearst? Let me introduce you today.
Gabriela Hearst started as a model, but after coincidentally carrying her own designed handbag to an event and receiving much love for it, she transitioned to become a designer and launched her own brand. Born in the slow-paced atmosphere of Uruguay, she embraced the concept of “slow work produces fine goods” when establishing her brand, focusing on a meticulous and luxurious brand positioning from design to production processes.
In addition, Gabriela Hearst, who loves nature, also incorporates “environmental protection” and “sustainable development” into the brand’s business philosophy. She uses wool produced on her own ranch as raw materials, employs female workers in Italian factories to process them manually, and adopts a small-batch production model. She even developed biodegradable packaging bags and generously shares design results; she is also actively working on how to invest significantly in more environmentally friendly shipping, overturning the common belief that the fashion industry will inevitably create waste.
The most well-known handbag of the brand must be the Nina bag launched for the first time in 2016. The unique elegance of the small round silhouette and long handle collision, combined with a variety of materials and color choices, quickly became a favorite of celebrities and socialites. loyal supporters of the Nina bag include Lady Gaga, Anne Hathaway, Meghan Markle, and others. At that time, buying this bag was extremely difficult, not only requiring a reservation on the official website but also waiting in line on the waiting list, showing its popularity. It’s no wonder it has been praised as a brand even harder to buy than Hermès.
Being able to achieve such amazing results, of course, brings more awards and honors to Gabriela Hearst. She first won the women’s fashion design award at the International Woolmark Award, and this year she was honored with the CFDA Fashion Award for Best Women’s Fashion Designer, showing that she is just as popular as other top fashion brands.
It’s not difficult to buy Gabriela Hearst in Asia, as Pedder Group has collaborated with Gabriela Hearst for the third time this year, bringing an eagerly awaited joint collection. The new Gabriela Hearst Fall/Winter 2020 collection will be launched first at Lane Crawford in Hong Kong and China from October 30 to December 3, including the latest designs and Pedder Group’s exclusive limited color range, as well as a range of footwear and accessories.
In addition to the Nina bag, Baez and Virginia are styles you need to know. The Baez bag features a square design, crafted from Italian Nappa leather, and adorned with the iconic rose gold twist lock; while Virginia resembles a shiny piece of art decoration, named after singer Patsy Virginia Cline.
Two particularly collectible handbags in the Pop Up are worth mentioning: Nostalgia and Off To The Races, both inspired by classic family heirlooms. The rectangular Nostalgia bag is inspired by a music jewelry box and can even manually play Stephen Foster’s famous song “Beautiful Dreamer.”
Open the Off To The Races bag, and you will find 7 hand-painted enamel horses and jockey portraits, racing around the edge of the bag, full of artisanal craftsmanship surprises. The Pop Up also showcases the classic square Patsy, the unique accordion-shaped Diana that becomes a fashion statement, and the hand-knitted Crochet. If you are charmed by Gabriela Hearst’s charm, don’t miss the chance to personally select at Lane Crawford.
資料及圖片來源： Lane Crawford、Gabriela Hearst , @gabrielahearst
