Every season, there are so many new bag styles, and those that successfully capture attention must have an irresistible charm and advantages. Just like Salvatore Ferragamo’s previously strong launch of the Viva series handbags, it quickly became the target of fashionistas in both sides of the strait, eagerly showing off this new bag on social media, its popularity is extraordinary.
The bow of Vara can be said to be the brand’s signature design. In 1979, Mr. Ferragamo’s eldest daughter, Fiamma Ferragamo, personally created the Vara bow because she felt that the brand lacked a pair of elegant everyday women’s shoes, becoming the prototype of the first generation Vara bow and a classic of the brand. Now, creative director Paul Andrew takes this iconic Vara bow as a blueprint, adding variations, enlarging it, making its silhouette more distinct, creating a new generation of classic Viva bows, and launching the new Viva shoe and Viva handbag series for this autumn and winter.
The bow on the Viva handbag is larger than the original Vara bow, becoming a major highlight of the handbag design. Additionally, the airy and fluffy appearance gives it the nickname of “cloud bag” or “pillow bag”. The soft and fluffy texture feels like touching cotton, bringing a sense of comfort! The square shape hides a spacious storage space, with not only two zipper compartments but also three pockets for small items, greatly increasing its practicality.
The Viva Bow Bag comes in a variety of colors, including soft and gentle beige, pink, blue, as well as mature and stable burgundy and matte black, all of which are very versatile, catering to both youthful and lively styles, as well as elegant and intellectual styles. The handbag comes with a detachable leather shoulder strap with a hand-painted metal chain in the same color scheme, allowing for shoulder, crossbody, or hand carry, showcasing its flexible and versatile nature. No wonder it has become a hot item loved by fashionistas around the world as soon as it was launched!
You may refer to their matching, then pair it with Viva shoes from the same series to create a butterfly bow look of your own.
資料及圖片來源： Salvatore Ferragamo
