The Paris Olympics are on the horizon, and Balenciaga has launched a new Souvenir Shop series inspired by Parisian street souvenirs, giving everyday items a fresh new story. The Saint Honoré store will introduce a screen window display showcasing collectible souvenirs from the Souvenir Shop series available for purchase at selected stores.
In addition, the Balenciaga Objects series has also released a series of summer new products such as sports equipment and beach accessories to respond to Paris as the host city of this year’s Olympics. The series includes items such as beach volleyball, large towels, water sports paddles, French boules, and rackets, all designed in pure black, presenting the B logo brand logo in the shape of the number “8” through printing, embossing, weaving, or carving techniques.
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