The 2024 Paris Olympics are approaching, and the world’s largest fashion brand LVMH Group recently announced its partnership for this year’s Olympics. Following the design of the national team uniforms by its subsidiary Dior and the medals by jewelry brand Chaumet, Louis Vuitton has now announced the creation of exclusive luggage for the Olympic torch and medals. It seems that the Paris Olympics will be the most exquisite and luxurious, and the most fashionable Olympics yet!
As we all know, Louis Vuitton started with travel trunks. This time, the medal case and torch case designed for the 2024 Paris Olympics and Paralympics once again embody the design philosophy of the brand’s founder, presenting clever design, craftsmanship, and forward-looking vision in the two travel cases.
The Olympic flame will be relayed starting from April 16th after being lit in Olympia, Greece. These two torches were designed by French designer Mathieu Lehanneur and are expected to arrive at the port of Marseille on May 8th, where the sacred torch will be guarded throughout by the Louis Vuitton torch case.
The torch case created by Louis Vuitton this time inherits the brand’s exquisite craftsmanship in the art of travel cases for 170 years. The exterior is made of the iconic Damier pattern leather first released in 1888, with edges and clasps made of brass. The interior is lined with soft black leather, and each torch case has circular slots on the bottom and lid to secure the torch, providing further protection. The lid is imprinted with the emblem of the 2024 Paris Olympics.
As for the medals placed inside the medal case made by Chaumet, it symbolizes the hopes and dreams of each athlete! The exterior of the medal case uses Louis Vuitton’s iconic Monogram canvas, paired with brass corners and brass closures, reminiscent of the luggage produced in the 1850s, inspired by the brand’s famous “Malle Coiffeuse” vanity table. The interior is lined with black matte leather, and upon opening the case, you can see drawers specially designed to hold 468 medals.
