Whether it’s menswear or womenswear, Dior leads us to different corners of the world through fashion shows every season, showcasing local cultures and connections with the brand through clothing design. This time, Dior’s creative director for womenswear, Maria Grazia Chiuri, chose the historical architectural gem Drummond Castle in Scotland’s garden, where the Dior Cruise 2025 collection fashion show will be held on June 3rd.
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It is said that Mr. Christian Dior, the founder of Dior, drew inspiration from Scotland in the Écosse style of the 1947 autumn/winter collection. The relationship was further confirmed at a dance held at the Gleneagles Hotel in the 1955 spring/summer collection. In the upcoming 2025 early spring collection fashion show, it will be a new poem where the past and future meet, celebrating the beauty of the brand’s history and local culture. Let’s all look forward to the debut of the new collection together!