Miu Miu, which showcases personality, playfulness, and sweetness, has recently performed well and even ranked first in the latest LYST analysis. In addition to the popular handbags, Miu Miu also occasionally collaborates with other brands to introduce joint shoe collections. After partnering with the century-old British footwear brand Church’s last year, the two brands are collaborating again this year, this time bringing a unique Shanghai shoe collection!
With the second collaboration between Church’s and Miu Miu, the advertising campaign is also released simultaneously, setting the tone with a messy beauty sense and a calm and confident attitude. The ad, shot by Lengua, features models Matilda Liedholm and Judith Shyambala wearing Miu Miu X Church’s collaborative footwear, placed in a lush rural courtyard, lounging on custom striped floral fabric sun loungers inspired by summer upholstery, leaving behind a lazy and elegant silhouette, showcasing a relaxed atmosphere. The transformation of historical heritage into a scene brimming with youthful vitality adds rich layers to the present.
Further reading:
- Crafted World Exhibition! Loewe to hold its first exhibition in Shanghai
- Boucheron launches new jewelry pieces in the name of love
- Breaking Tradition with Style! Miu Miu Releases 2024 Spring/Summer Ad Campaign
Church’s X Miu Miu shoes themselves evoke the imagination of classic and modern intertwining, traditional shoe toes and heels, through combining more rounded shoe lasts, natural tones, and leather patchwork on stretchy canvas, using polishing processes to create leather embellishments with an antique effect, the contrast between new and old adds a luxurious style to the shoes.
Miu Miu embodies a dual contrast in a balanced manner, presenting a mix of new and old, concealment and revelation, formality and casualness, allowing time to both progress and stand still in this dimension.
