How to dress for Spring/Summer 2024? Why not take a look at Miu Miu’s latest 2024 Spring/Summer collection advertising campaign, with unexpectedly delightful combinations, overturning traditional styles without losing elegance, allowing everyone to dress uniquely beautiful!
Miu Miu started the Y2K mini skirt trend from the spring/summer 2022 collection, and the brand’s popularity has been increasing. According to LYST analysis, Miu Miu has shown outstanding performance recently, with a nearly 50% growth in online searches. The classic bag model Arcadie has been selling well, propelling Miu Miu from fourth place in Q2 to the top spot, surpassing sister brand Prada and taking the first place for the first time.
Want to stay close to the spring and summer trends, showcasing a diverse look, Miu Miu brings the best demonstration. In the recently released new 2024 spring/summer series advertising campaign, shot by Zoë Ghertner, and featuring a group of actors, singers, and models including May Andersen, Emma Corrin, Angel Haze, Liu Baixin, Demi Singleton, and Cailee Spaeny.
In the advertisement, they are holding bags filled with items, whether they are out, on their way home, heading to the beach, or coming back from the beach? The clothing is equally full of personality, with classic styles that are in line with current trends, ranging from swimwear, sportswear, evening gowns, intricate embroidery, and soft leather and suede. The clothing subverts uses and functions, such as pairing a suspender bathrobe with beaded cocktail dresses, or a striped T-shirt with a gold brocade midi skirt, presenting the complex, deep, and diverse appearance of today’s generation.
