Gucci presents the Gucci Ancora advertising campaign, telling a story that celebrates beauty, self-expression, and timeless charm, transcending fashion boundaries.
Creative Director Sabato De Sarno unveiled his first-ever 2024 Spring/Summer collection at last year’s Milan Fashion Week. Leading the new era, the collection embodies simplicity and wearability as its foundation, while showcasing a unique sense of sophistication through intricate silhouettes and delicate details. The latest advertising campaign pays tribute to David Sims, a fashion photographer with a distinctive personal style, who was the first collaborator of Sabato De Sarno when he entered the fashion industry.
Further reading:
- BYREDO, the Nordic fragrance brand, enters the jewelry world! Launches its first jewelry collection “Virasaat”
- Fashion Upgrade Remade! Miu Miu’s Latest Upcycled Collection Ignites the Life of Vintage Denim
- 2024 Golden Globe Awards Red Carpet Style Review! Margot Robbie Recreates “Barbie” Look, Taylor Swift Elegantly Appears in Sequin Dress
The advertisement tells the stories of real life and real women. They put on basic clothing that shapes their everyday elegant style and exudes a sense of confident beauty. For this Gucci Ancora campaign, five new faces, Ana, Fadia, Jiahui, Nyajuok, and Violet, were chosen as the main characters to showcase the diverse facets of beauty. Capturing the moment when they all appear together, it presents their most natural side and focuses on their unique ways of styling the 2024 Spring/Summer collection.
Sensitivity is seen as an attitude that embodies beauty, freedom, and confidence, and it has become the core theme of the collection, extending a personal invitation to every woman…calling them to live a unique and free life, immersed in the exclusive emotions that can only be triggered by fashion —— ancora.
