Exciting fashion event! Louis Vuitton will unveil its 2024 early autumn menswear collection on November 30th. The glamorous Avenue of Stars, embracing the enchanting scenery of Victoria Harbour, will serve as the fashion stage. Fashion industry professionals and brand friends from around the world will come to Hong Kong to attend this grand event and witness Pharrell Williams’ latest collection. Before the show, let’s learn more about the date, location, and Pharrell Williams’ impressive fashion history.
Louis Vuitton 2024 Autumn/Winter Show Venue
Louis Vuitton’s unprecedented fashion show in Hong Kong will take place on November 30th at 8 pm. The night view of Victoria Harbour is one of the most representative landmarks of Hong Kong. Located on the Tsim Sha Tsui waterfront promenade, the Avenue of Stars allows visitors to appreciate Hong Kong’s urban landmarks and savor the legends of Hong Kong’s iconic figures. Over a hundred carefully crafted celebrity handprints are displayed on the railings along the coast, leading tourists on a journey through the popular culture of East Asian film history. This avenue is hailed as the center of art and culture in Hong Kong, and Louis Vuitton’s Men’s Artistic Director, Pharrell Williams, will specially construct a stunning fashion stage here for the early autumn 2024 men’s show.
In addition, with the support of K11 MUSEA, Louis Vuitton has transformed K11 Victoria Dockside into an event venue, where real-time live broadcasts will also be shown on the outdoor large screen at K11 MUSEA, allowing citizens and tourists to enjoy this fashion feast for free. Louis Vuitton will also livestream globally through various social media channels.
Further reading:
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- Take note of the date and seize the opportunity! Phoebe Philo’s second wave collection will be launched on November 28th
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Get to Know 5 Things About Pharrell Williams
Outstanding “musical talent”
Pharrell Williams, who has multiple identities, first gained attention for his outstanding musical talent. In 1992, he formed the music production team “The Neptunes” with a few friends and made a name for himself with the song “Rump Shaker”. Following that, they produced “Superthug” for Noreaga, which further solidified their reputation. In addition to that group, Pharrell Williams also formed the rap group “N.E.R.D.” with Chad Hugo and Shay Haley.
His personal music achievements are also very high. His debut single “Happy” in 2013 caused a sensation worldwide and earned him a nomination for the Academy Award for Best Original Song, making it his most successful song.
2. 13 Grammy Awards
His music career has won 13 Grammy Awards, and in 2015, he won the Best Pop Solo Artist and Best Contemporary Urban Album awards. He has also served as a producer for many top artists, making him an important figure in Western pop music.
3. Co-founded street brand BBC with Nigo.
He, who has multiple identities, was a close friend of Bape founder Nigo when he was young. The two often exchanged ideas and insights in the fields of music and fashion. In 2003, they collaborated to establish the streetwear brand Billionaire Boys Club, which combines American hip-hop and Japanese street culture. The brand’s distinctive designs, featuring vibrant colors and a mix of elements such as ice cream and diamonds, have gained global recognition.
4. Has a long-standing connection with LV.
Before becoming the creative director of menswear, Pharrell Williams was already very influential in the fashion industry. He had collaborated with Louis Vuitton, launching a collection of sunglasses in 2004 and a series of jewelry in 2008.
5. 2023 will serve as the creative director for menswear.
In February of this year, Louis Vuitton announced Pharrell Williams as the creative director of menswear. At the time, LV President Pietro Beccari stated, “I am delighted to welcome Pharrell back home as our new creative director for menswear. His creative vision beyond fashion will undoubtedly lead the brand into an exciting new chapter.” In June of the same year, Pharrell Williams presented his first Spring/Summer 2024 menswear show at Paris Fashion Week, which received great acclaim. The upcoming Fall 2024 menswear collection will be showcased in Hong Kong, and we can look forward to seeing how Pharrell Williams incorporates Hong Kong’s cultural characteristics into the fashion show!