Chanel has always supported passionate film directors and organizations, actively encouraging creative filmmaking. The brand ambassador and renowned director Sofia Coppola’s new film “Priscilla” received full support from Chanel for production, with the embroidered wedding dresses designed by Chanel’s creative director Virginie Viard!
In 2004, Sofia Coppola, who won the Academy Award for Best Original Screenplay and the Cesar Award for Best Foreign Language Film with “Lost in Translation,” now presents her new work “Priscilla,” starring two rising stars in the film industry, Cailee Spaeny and Jacob Elordi. This biographical film not only explores their relationship, but also delves into Priscilla’s journey from adolescence to adulthood, the pursuit of self-identity, and independence. The film has become a hot topic at this year’s Venice Film Festival and had its world premiere.
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Sofia Coppola draws inspiration from Priscilla Presley’s image style, charm, and personality, and showcases her sensitive and slightly rock-inspired elegance with her cat-eye eyeliner, high back-combed voluminous hairstyle, and straight dress.
Virginie Viard based the wedding dress worn by Priscilla when she married Elvis in 1967 and recreated it for the wedding scene of Cailee Spaeny and Elvis in the film. Inspired by the style of Chanel’s 2020 Spring/Summer Haute Couture collection, the dress was made in collaboration with Chanel’s Haute Couture studio and fashion workshop, and paired with a veil and hair crown embroidered by Atelier Montex. The film also features other Chanel treasures, including a bottle of Chanel N°5 perfume that Priscilla sees when she moves into Graceland, symbolizing her new identity and mature femininity.
