Kylie Jenner, with wet hair and body paint, interacts with another “self” to passionately interpret Acne Studios’ 2023 autumn/winter denim advertisement.
At just 26 years old, Kylie Jenner is not only an outstanding entrepreneur but also a social icon in the fashion industry, with nearly 400 million followers on Instagram. This time, Acne Studios specifically invited her, who has a long-standing partnership with the brand, to be the protagonist of their latest denim advertisement. Denim has always been a signature material for Acne Studios. The brand was initially established in 1996 and launched 100 pairs of jeans as gifts for creative director Jonny Johansson’s friends, including artists and fans. After several decades, these denim designs still remain at the core of this Swedish brand.
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Acne Studios Creative Director Jonny Johansson said, “Denim is a rebellious yet practical material that has always been attractive to me. It is also a sustainable material because you can wear it repeatedly over the years.” Each season, the brand reinterprets denim as a foundation. This season, it is inspired by the beauty of worn-in, washed denim and explores the beauty of its distressing.
To present the inspiration of this season’s washed and distressed denim, Kylie appears bare-backed, with wet-looking hair and body painting as a response to interpretation, interpreting a cool and hot independent female image. In the photo, she interprets the “2023” new style and silhouette, an oversized unisex style inspired by the vintage elements of “penicillin” and “oil coating” distressed wash. Kylie also wears “2021”, a high-waisted wide-leg loose design that first appeared in the collection in 2021 and is presented with the same washed effect; there are also “Dacna” denim and floor-length skirts, as well as other accessories from the Acne Studios 2023 autumn/winter fashion collection, including distressed multi-pocket leather handbags and seasonal glasses.
The film was shot by photographer Carlijin Jacobs, with the aim of capturing Kylie’s “unapologetic self-love” in a confident and charming way. As such, there are several photos that intentionally depict interactions between the two Kylies. Carlijn Jacobs said, “The shoot attempts to showcase Kylie as a powerful woman who loves herself and isn’t afraid to embrace her desires. My goal was to pay tribute to her personality through these two versions of herself. She loves herself and isn’t afraid to show it.”
