Before the highly anticipated debut of the first Louis Vuitton 2024 Spring/Summer menswear collection, curated by Pharrell Williams, he had already posted an advertisement photo on his personal Instagram featuring a pregnant Rihanna, giving a sneak peek of the new collection and immediately sparking a heated discussion online. And after the successful conclusion of the first fashion show, the complete advertisement series is finally revealed.
Pharrell Williams’ first advertising series for Louis Vuitton is a fresh interpretation of the classic Speedy bag, showcasing his creative vision for the brand. The ad is passionately performed by Rihanna, with photography by Keizo Kitajima and Martine Syms. Pregnant Rihanna is a symbol of independence and a well-known superstar, making her the perfect choice to be the protagonist of the men’s collection advertising series, embodying Pharrell Williams’ innovative ideas for the brand.
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The advertising focus is on the new Speedy bag, which takes inspiration from Canal Street in downtown Manhattan, New York City. This bustling street brought important inspiration to Pharrell Williams, who first encountered the world of luxury there. It is also a cultural hub brimming with energy and creativity, echoing the vibrant streets of metropolises around the world. The design features a unique trapezoidal silhouette, combining practical details with soft grained calfskin and premium sheepskin lining. The soft structure allows the bottom of the bag to deform with use, making it versatile for everyday use. The silk screen printed Monogram pattern creates a hand-drawn, blurred handmade effect, showcasing the brand’s craftsmanship. It comes in a variety of colors and nine sizes, and is expected to become a popular bag for the spring and summer of next year!
About Louis Vuitton Speedy
The Speedy leather travel bag was designed by Gaston-Louis Vuitton in 1930 and was originally called “Express,” reflecting the enthusiasm for speed and cars at that time. The Speedy, now adorned with Monogram canvas, made a comeback in 1959, showcasing urban charm and gaining popularity among stars like Audrey Hepburn. In 1965, she even customized a smaller version of the Speedy to complement her petite figure, propelling the design to become a classic. Over the past century, the design of the Speedy has undergone numerous innovations and remains a timeless design by Louis Vuitton.
