The Korean wave is sweeping the fashion industry, and in recent years, major brands have been eager to hire Korean celebrities as spokespersons. Charles & Keith, a favorite among young women, announced the appointment of a new global brand ambassador after having the girl group IZTY as their spokesperson. The new ambassador is none other than Han So-hee, one of the hottest young actresses in Korea.
Charles & Keith, from Singapore, is known for its affordable prices and trendy footwear and bags. The brand offers a wide range of styles and designs, and in recent years, they have collaborated with various fashion units or artists to launch limited edition collections. Their products have also gained popularity among many celebrities, such as BLACKPINK members who have performed on stage wearing Charles & Keith.
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Han Shaohui, who is currently 29 years old, gained attention in 2020 for her role as the most beautiful third party in the drama “The World of the Married”. Her subsequent works, such as “In My Name” and “Biology of the Capital”, have also proven her talent in action and thriller films. Recently, she is filming a new drama called “The Price of Confession” in collaboration with Song Hye Kyo. Han Shaohui, who has become increasingly popular, has also become a fashion darling. Her cool and sweet outfits have become a reference for many girls and have made the yellow handbag from Charles & Keith a hot item with her endorsement.
This time, Charles & Keith invited Han Shaohui to join their big family, expressing her true personality, confidence, and creativity, which coincides perfectly with the brand’s spirit. With the announcement of the global brand ambassador, the latest promotional image was released, featuring Han Shaohui wearing a button-front denim skirt and stepping into Charles & Keith’s thick low sandals, stylish and playful. At the same time, it foreshadows her upcoming interpretation of the brand’s 2023 autumn/winter fashion campaign and will be unveiled in the third quarter of 2023.
