When it comes to ESPRIT, it immediately awakens memories for many people. ESPRIT has recently made a strong comeback, presenting itself with a new image. It has opened a limited-time pop-up store on Russell Street in Causeway Bay, where art and popular culture interact. Through elements such as adventurous spirit and unlimited creativity, it creates a diverse and inclusive space, allowing everyone to once again experience the brand spirit of ESPRIT with a contemporary aesthetic.
To celebrate the opening of the pop-up store, nine singers and celebrities from various fields have been specially invited, including Wang Danni, Ni Chenxi, Guan Zhibin, Wing Yee, member of the male group ERROR Guo Jiajun (193), members of the female group COLLAR Gao (Shen Zhenqiao) and Candy (Wang Jiaqing), Chen Yishen (ANSONBEAN), and lead vocalist Zhang Jinqiao (Mansonvibes) from the band Puzzle Experiment. They each showcase the new 2023 Spring/Summer collection with different personal styles, demonstrating a fearless and independent attitude of the new era.
ESPRIT pop-up store is now open from today until February 14th on Russell Street, Causeway Bay. The store is two stories high and covers an area of approximately 3,000 square feet. The interior of the store is colorful, with creative installations such as replica subway carriages, exuding a modern and dynamic atmosphere. Customers of all ages and cultural backgrounds can experience a fresh shopping experience in the store and embark on an inspiring journey.
The newly launched 2023 Spring/Summer collection takes inspiration from the new generation and diversity, offering a variety of versatile and classic designs from ESPRIT. With vibrant colors and prints, these pieces become essential items in your wardrobe, including college baseball jackets, textured knit sweaters, straight Chino pants, cropped denim jackets, and classic Polo shirts, showcasing the energetic and free-spirited essence that ESPRIT is known for.
