As the Lunar New Year approaches, major fashion brands are launching limited edition collections with great care and thought. In celebration of the Year of the Rabbit, Gucci has specially combined vibrant colors with graffiti elements, presenting various adorable faces of rabbits. This adds a joyful atmosphere to the upcoming festival, symbolizing intelligence, health, and longevity! In addition to rabbits being the main focus of the collection, “graffiti” is also a key element. It blends bright colors, geometric pattern prints, and decorative details, complemented by bold designs and contrasting colors. With Gucci’s unique vintage style, the entire collection showcases a vibrant and pleasant atmosphere. The series includes clothing, handbags, shoes, accessories, jewelry, and watches, with the clever rabbit appearing in different forms on each item. It can be seen as a knitted pattern, transformed into embroidered patches, or featured as spray paint designs on t-shirts, casual shoes, and G-Timeless watches.
In terms of footwear, the bunny-shaped bows on the heels and the fuzzy material used for casual shoes vividly capture the characteristics of rabbits. As for the handbags, there is a special edition of the classic Gucci Diana tote bag adorned with hand-painted stripes, which is eye-catching. The Gucci Horsebit 1955 shoulder bag, on the other hand, is made of rare leather, tweed, and embellishments.
The collection also brings a new advertising campaign, shot by Max Siedentopf, where a group of rabbits is encountered by friends in a colorful and dreamy setting. The vibrant colors of the collection items create a joyful festive atmosphere, giving a sense of vitality and echoing the festive spirit of the arrival of spring. It heralds the new year with a gentle dawn.
It is worth mentioning that the brand has specially created a limited-time store in the Harbour City store, full of spray-painted graffiti styles from the collection, which is refreshing and not to be missed for those who are interested!
