Supermodel Kate Moss, who rarely appears nowadays, recently interpreted the brand new 2022/23 Resort advertising campaign for Marc Jacobs. Her pink hair color has successfully sparked discussions, reminiscent of her iconic photos from the 90s.
Kate Moss has been collaborating with Marc Jacobs for many years. She first appeared in the brand’s advertising campaign in the autumn of 2000. This time, she participated in the shoot with pink hair, which surprised her fans. It reminded everyone of when Kate Moss dyed her hair pink for Versace’s Spring/Summer 1999 fashion show in 1998. She spent hours dyeing her hair pink, but had to immediately change to a different hair color for the Calvin Klein fashion show that followed. She invited her friend, photographer Juergen Teller, to capture the short-lived day with pink hair, and the photo of Kate Moss lying on the bed with her pink hair scattered became one of the iconic photos in the fashion industry, and now Marc Jacobs’ advertising campaign seems to recreate that classic moment.
This advertising campaign is led by Danielle Emerson and shot by Harley Weir in London. Kate Moss interprets the brand’s classic bag, The Bucket Bag, featuring leather material, rope handles, and an adjustable leather shoulder strap. She pairs it with the Sky-High Kiki boots from the Marc Jacobs Runway collection, creating a sexy and stylish combination that fully showcases Kate Moss’s fashion personality and attitude.
