In September, as the new autumn and winter collections debut, fashion brands are releasing their latest advertising campaigns one after another. Gucci’s latest eyewear collection advertisement features the beloved young pop star Billie Eilish.
Billie Eilish has been popular since her debut, sweeping multiple major awards in the music industry. In addition to her outstanding singing skills, her courage to face her true self and her candid personality are also seen by many as important elements of a new generation of trend idols.
The new eyewear series is released for the second time, paying tribute to the atmosphere of black films, blending retro charm and modern sophistication in its design. The advertising story explores the symbolism of cars as an extension of the driver, accompanied by rich tones and contrasting lighting effects, exuding a captivating cinematic feel, with interesting plots that are engaging.
Billie Eilish showcased her unique style in the short film, including wearing black Caravan sunglasses with a gold Gucci logo, as well as interpreting pink cat-eye designs and oversized shield-style sunglasses with an 80s vibe, featuring Gucci logo embellishments on the temples.
