BLACKPINK Jennie collaborates with Calvin Klein again, appearing in the 2022 autumn collection, continuing to showcase a youthful and sexy side. The brand has finally released the complete 2022 autumn advertising campaign.
Apart from Jennie, the advertising campaign also features a lineup of performers from around the world, including actor and director Chloë Sevigny, musician and actor Dominic Fike, actor and singer-songwriter Michaela Jaé Rodriguez, actor and activist Susan Sarandon, actor and producer Yahya Abdul-Mateen II, as well as models Akon Changkou, Efron Danzig, Fran Summers, Kade Holt, Lila Moss, Precious Lee, and Rianne Van Rompaey. The campaign is shot by renowned photographer Alasdair McLellan, set in real-life scenarios, with the participants wearing Calvin Klein’s new underwear and loungewear, engaging in activities like sports, laundry, and dining alone, making everyday life extraordinary.
As for Jennie this time with a bright orange long hair, interpreting the new series Bonded Flex, a simple and understated black bra top paired with loose jeans or denim jacket, showing off her strong figure and honey-like healthy skin color, revealing a sexy and casual charm; she also interpreted the latest one-shoulder bra from the Modern Cotton series, designed with a classic yet modern feel. The ad has already landed on giant billboards in New York City and Los Angeles, and Jennie, who happened to be working in the United States, took the opportunity to take a photo in front of the billboard.