Japanese brand 45R, known for its indigo dyeing technique, celebrated its 45th anniversary this year with various special events. Following the opening of the 45R SMALL smile-R pop-up store in Harbour City earlier, a new pop-up store named “45R Ocean & Town & Country A 45-year Tale” has recently opened at Belowground in Landmark Central.
The theme of this limited-time store revolves around the brand’s proud Japanese natural indigo dye, leading everyone to review the essence of 45R over the past 45 years. In addition to showcasing a range of Ai Indigo and Indigo items, the store also specially imported Ai Indigo plants from Japan, allowing visitors to gain a deeper understanding of the origin and production process of each indigo-dyed product.
In addition, the limited-time store also specially promotes the Ai Shokunin Iroiro 45 series, made by five Japanese Ai Dye blue craftsmen from Ome City, Arimatsu, Amami Oshima, Tokushima Prefecture, and Mashiko in Tokyo, with strict attention to color matching, indigo dye ratio, materials, and tailoring.
