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July 29, 2022

Shine in gold for a romantic moment! Prada limited edition collection for Qixi Festival.

Who said Valentine’s Day must be associated with red, pink, and heart symbols? Prada lights up the Qixi Festival with gold for this romantic moment.


To celebrate the arrival of Qixi Valentine’s Day, Prada released a new image advertisement, capturing the unique charm of the moment when two people meet in the city. In the lens of photographer Anders Edström, the models are immersed in a city full of reverie, lost in thought, quietly passing by each other, only the handbag emitting a golden glow when searching for items, bringing the two closer together, silently generating subtle emotions, and the gold color rendering a romantic encounter.


Prada’s Qixi limited edition collection this year is themed around gold to symbolize love, bringing a dazzling new interpretation to the brand’s classic bag styles, including the Prada Re-Edition 2005 Hobo Bag, bucket bag, and mini triangle handbag. Each is crafted in gold leather or adorned with sparkling gold crystals for a dazzling effect. The collection also includes hats and hair clips, allowing you to shine boldly and confidently with a range of dazzling pieces.

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