To embrace the hot summer days, it’s all about putting on a straw hat, changing into a swimsuit, heading to the beach to relax, and experiencing the unique vitality of summer. GUCCI once again presents the Towards The Sun collection, allowing you to feel the summer vibes in a fashionable way.
The new Towards the Sun series uses fabrics woven into a dazzling straw effect, featuring the brand’s classic GG pattern, bringing a new look to multiple bag styles. The GG Marmont handbag combines a straw weave with a nautical-inspired stripe pattern, giving off a relaxed vibe; the GUCCI Bamboo 1947 handbag is adorned with a soft blue tone, creating a refreshing feel; while the GUCCI Diana handbag is woven with a blue and beige houndstooth pattern, showcasing a unique vintage charm.
The series also has charming and practical clothing designs, with lightweight fabrics paired with bright colors, prints, as well as different accessories such as swimsuits, sandals, fisherman hats, bringing many good choices to the summer wardrobe.
At the same time, the brand has also launched a new advertising campaign to complement the series, set in the famous summer resort of Provincetown by the sea, where the characters enjoy summer activities in the nostalgic Cape Cod in northern Massachusetts, including swimming, sunbathing, and strolling near the lighthouse.
Towards the Sun full line items are now available at Gucci stores worldwide and online store, interested parties may take a look!
