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February 24, 2022

UNIQLO’s “LifeWear” publication is now available, allowing everyone to rediscover the beauty of simple dressing.

UNIQLO LifeWear magazine SS22

UNIQLO will launch the free publication “LifeWear magazine” on the 25th, introducing the 6th issue of the 2022 spring/summer season. In the past, the magazine has interviewed many fashion and cultural figures closely related to the brand, including Aya Ueto, Jil Sander, Ryuichi Sakamoto, and more, bringing a broader philosophical perspective on life. As we enter the spring of 2022, what different messages will the brand convey through “LifeWear magazine”?

The 6th issue of “LifeWear magazine” takes inspiration from the classic cookbook “Joy of Cooking,” which was published in the United States in the 1930s and beloved by many. Through interviews with different individuals and fashion topics, readers will explore “The Joys of Clothing” and the simple happiness and fun that dressing up brings, while also experiencing the spring atmosphere through colorful clothing.

UNIQLO LifeWear magazine SS22
UNIQLO LifeWear magazine SS22

The highlight of the new issue is undoubtedly the interview with film producer Sofia Coppola, who will share her life in New York and her views on film, fashion, and life. If you are a fan of Sofia, you definitely shouldn’t miss it. Additionally, the team has also brought together 18 New Yorkers from different fields in New York, including sculptors, musicians, skateboard enthusiasts, and art dealers, to dissect their unique life philosophies in the “Big Apple Classics” section.

UNIQLO LifeWear magazine SS22
UNIQLO LifeWear magazine SS22

If you enjoy watching fashion shoots, be sure to check out the two different themes in the magazine “The Joys of Clothing” and “First Dates.” The former features a variety of colorful products suitable for spring and summer, showcasing different themed styling demonstrations; the latter collaborates with the Australian fashion magazine “frankie,” using the Brighton Houses beach villa in Melbourne as a backdrop to present a fashion story related to the ocean. A free publication that combines fashion taste and life philosophy is definitely a good read for everyone staying at home to fight the epidemic.

第 6 期《LifeWear magazine》主要派發地點:
UNIQLO 香港及澳門全線店舖、誠品書店尖沙咀、太古及銅鑼灣店供免費取閱。數量有限,送完即止。

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