Recently, Burberry released the 2022 spring/summer collection ad, exploring the power of self-expression. Brand creative director Riccardo Tisci uses fashion to further explore identity, reinterpreting modern female elegance and male qualities, emphasizing fluidity and the power of self-expression.
“The Spring/Summer 2022 men’s and women’s shows are filled with heartfelt energy, shining in harmony with landscapes of beautiful truths. I want to continue this dialogue in this advertisement, jumping back and forth between reality and fantasy, juxtaposing the pure youthful vigor of Mert and Marcus with the vibrant youthful spirit of Chris Rhodes. As we emerge from the cocoon of lockdowns spread around the world, I hope this advertisement will make people feel: free to dream, free to regain youthful vitality. This is a beautiful dance, a primal energy, full of life, like an awakening.”
Riccardo Tisci
The 2022 spring/summer collection challenges traditional classic silhouettes, opting for exaggerated and eye-catching shapes for reconstruction and reshaping, exuding a youthful vibe and sensory enjoyment throughout the entire series. The photoshoot captures the men’s and women’s collections from various angles, embodying the brand’s binary guidelines. A unique artistic interpretation bridges the gap between the two photographers, with original studio photos by Mert and Marcus juxtaposed with close-up shots by photographer Chris Rhodes backstage at the 2022 spring/summer presentation, showcasing the collection in a myriad of perspectives.
Models harmoniously come together, focusing on bold styles and details, showcasing a confident attitude towards freedom of speech, power, and authority.
