For the once-in-a-lifetime big day, every couple has different aspirations. Some like it lively and glamorous, while others choose simple yet grand. The “light wedding dress” advocating simplicity, naturalness, and a fashionable and elegant style has become a favorite style for many girls in recent years. The online shopping platform The Outnet has recently collaborated with the British fashion brand Jenny Packham to launch a joint series, allowing prospective brides to purchase a variety of styles of light wedding dresses online.
Jenny Packham, who launched her bridal collection in 2004, draws inspiration from nature in her collaboration with The Outnet this time, bringing 12 bridal styles. Each dress in the special collection is named after flowers such as lotus, magnolia, tulip, and jasmine, and is crafted with various fabrics and details including pleated chiffon, delicate lace, beads, and feather trim. With different cuts like long dresses, midi lengths, and mini skirts, the collection combines modern and classic styles, exuding a romantic and elegant bridal charm.
As for the collaboration between Jenny Packham and The Outnet, in addition to echoing the current bridal trends, it is also related to the changes in wedding forms and shopping patterns in the new normal, allowing brides to easily purchase their favorite wedding dresses at home with just a few simple steps to prepare for the important day.
The collaboration series will be globally available online at the end of September, so brides-to-be can take a look at The Outnet.
Image source and learn more: The Outnet
