In our understanding, whether it’s the Olympics, the World Cup, or large sports competitions around the world, the sponsors are inseparable from internationally renowned sports brands like Nike, Adidas, and Reebok. However, the upcoming Tokyo Olympics seems to be changing this trend. Despite the earlier announcement of her divorce from Kanye West, American trendsetter Kim Kardashian appears to be focusing on her work. Recently, she announced on Instagram that her personal lingerie brand SKIMS has been invited to design underwear, sleepwear, and loungewear for the American team participating in the Tokyo Olympics and Paralympics, making her extremely proud.
Don’t think that Kim Kardashian can achieve this “honor” just because of her fame. In fact, SKIMS has always advocated diversity and inclusivity, actively promoting messages of inclusiveness and diversity, and the brand also has a huge customer base. This is also of extraordinary significance to Kim Kardashian personally, because her stepfather Caitlyn Jenner (formerly known as Bruce Jenner) represented the United States in the Olympics and set a record in the decathlon at the 1976 Montreal Summer Olympics. Kim Kardashian mentioned in the post: “I have been learning about the Olympics from my stepfather since I was 10 years old. Whenever I watch athletes compete, I can feel the spirit of dedication and honor they embody in the Olympics.”
At the same time, SKIMS will also launch an Olympic product series “Skims x Team USA”, with women’s styles including sports bras, shirts, tank tops, shorts, and high-waisted panties, incorporating symbols such as the American flag, Olympic rings, and the Team USA brand, symbolizing the American team competing in this year’s Olympics.
圖片來源：Instagram@Kim Kardashian、 @SKIMS
