Young people always need dreams and opportunities to succeed. To encourage fashion students to pursue and achieve their dreams of fashion and image design, MAX&Co. recently held the competition “FASHION GOES VIRAL 2021” to sponsor the graduation projects of the Higher Diploma in Fashion Media Design at the Hong Kong Design Institute (HKDI). The brand hopes that through the competition, students can unleash their creativity, present abstract creative ideas in fashion short film production, fashion photos, and publications, laying a solid foundation for their future careers. The competition featured 4 awards, with 58 students divided into 13 groups; the theme needed to embody the core value of MAX&Co.’s “positive optimism.” Recently, the brand also officially announced the list of winners:
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得獎作品：Find me in me
得獎學生：Chau Yin, Cheung Wing Lam, Ho Ho Hong, Lee Yin Wai
The theme of the work is to face the real self and become a better self. Using humor and playful techniques to convey positive messages, hoping that every woman among the crowd can dare to face and accept herself.
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Award-winning work (1): Belides’s World
得獎學生：Wong Mei Ching, Li Hoi Ting, Ho Kin Pong, Wan Lok Him, Ho Wing Shu
簡介：Belides’s World 作品故事源於希臘神話，當中的 Belides 是一位活潑快樂的女神。她在森林裡自由生活，並轉變成雛菊隨風飛散，走進森林夢幻派對。
Award-winning work (2): True Colors
Awarded students: Ho Fu Man, Liu Hoi Ki, Leung Wing Miu, Ho Kwok Yeung, Lee Chun Hei
Introduction: Life is like a palette, you can master and add color to it.
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Award-winning work: Secret gift
Award-winning students: Tam Chung Man, Cheung Ching, Chan Wing Sze, Law Yuk YuIntroduction: The theme of the work is: When people receive a gift box, they feel happy and joyful. I hope to share this joy with more people.
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Award-winning works: Belides’s World and Find me in me
Have you gained a better understanding of the creativity and ideas of young people today after seeing the above works by students?
Learn more: MAX&Co.
