Italian fashion blogger Chiara Ferragni, known as the “universal-level internet celebrity,” recently gave birth to a daughter. Just before her daughter turned one month old, Chiara gained a new identity! Italian fashion brand Tod’s announced that Chiara will join the board of directors to develop the youth market.
Chiara Ferragni, who is 33 years old this year, started her own fashion blog in 2009 and is considered a pioneer in the world of fashion bloggers. Her unique fashion taste gradually attracted a large number of fans, transforming her from an unknown blogger to a prominent figure in the front row of fashion weeks. In 2018, Chiara married Italian musician Fedez, and her wedding dress was personally arranged by Dior’s creative director Maria Grazia Chiuri, showcasing her status and popularity in the fashion industry.
At the end of last month, Chiara just gave birth to her daughter Vittoria. This mom has not stopped working, but instead actively shares her family’s new life on IG, as well as updates on fashionable #OOTD and makeup tips. In addition, Chiara has taken on a new role and will join the Tod’s Group board of directors, focusing on helping the group develop the young market.
Tod’s Chairman Diego Della Valle acknowledged Chiara’s rich experience in the youth market and online marketing in a related statement, hoping to attract the attention of young consumers through Chiara’s influence. After the news of the collaboration between the two parties was exposed, Tod’s stock price immediately rose by 14%, becoming the best-performing stock of the day, repeatedly marveling at Chiara’s influence.
Although it is known that Tod’s board of directors consists of only 15 people, most of whom are family members, this proactive invitation to fashion blogger Chiara Ferragni is definitely a major breakthrough for the group. What new sparks will the collaboration between the two sides bring? It is truly something that people are looking forward to.
