If you were to choose the most commonly heard terms in the fashion world in recent years, “environmental protection” and “sustainable development” would definitely be on the list. The fashion industry, once seen as causing a lot of resource waste, is now completely different today. Society now advocates for “fashion” and “environmental protection” to go hand in hand, with the two no longer conflicting. The French fashion concept store rue Madame is also following this trend, recently introducing 4 niche green brands from around the world that advocate for sustainable development, making eco-friendly fashion more accessible to the public.
// BIKIND //
BIKIND, from the UK, has made a splash in the fashion world with its unique tie-dye pieces within just two years of establishment, capturing the attention of fashion enthusiasts. The tie-dye series features sporty T-shirts and hoodies as its main items, easily wearable by every girl. The patterns are rich in Indian and Mexican styles, with vibrant colors that are perfect for showcasing a dynamic and energetic look in the summer.
BIKIND In the process of making clothes, deliberately chose the solid color clothing launched by the American brand Fruit of the Loom, which has always promoted sustainable development and ethical trade, and then processed the tie-dye pattern by hand dyeing, under the premise of mutual benefit, to practice the concept of environmentally friendly fashion.
// Outland Denim //
Many may not know that the traditional production process of denim jeans actually causes serious pollution to the environment. Recognizing this, more and more brands have started to offer eco-friendly denim as an alternative for denim lovers. Founded in 2011, Outland Denim is one of them. Outland Denim uses innovative water and energy-saving technologies to produce jeans, such as using laser technology for processing, significantly reducing the use of water and chemicals, thereby minimizing resource waste and environmental harm.
In addition, the brand also uses ozone technology for the dehydration process, which significantly reduces energy consumption compared to traditional methods, while maintaining quality. The brand’s denim products also have a wide variety of styles, from pants, skirts to jackets, making it a must-have on every denim lover’s shopping list!
// Birkenstock //
Among the four brands, Birkenstock is definitely the most familiar one. Perhaps you also have a pair of Birkenstock sandals at home, but you may not know that the brand has always been committed to environmental protection principles. It turns out that the brand can be said to be a pioneer in environmental protection in the industry, being one of the earliest shoe manufacturers in the world to almost completely use water-soluble and solvent-free materials in the production of footwear.
In addition, Birkenstock also uses natural materials as much as possible to make shoes, including the soft cork used in the insoles and natural latex as the adhesive, which eliminates the need to cut down trees and use chemical plastics. Following this environmental concept, along with the comfortable and versatile characteristics, owning a pair of Birkenstock is a must!
// The R Collective //
The last brand to introduce is the premium fashion brand “The R Collective”! It is a derivative brand of the Hong Kong non-profit environmental fashion group Redress, and the “R” in it stands for “Rescue”, “Reuse”, and “Reimagine”. By recycling clothing from different international fashion brands and manufacturers as raw materials, and redesigning them, old clothes are given new life and value. In addition, the brand will also give back part of the proceeds to Redress to support the sustainable development of the local fashion industry.
Although the clothing is made from old fabrics, the brand incorporates unique creativity, fashionable details, and delicate tailoring, turning decay into magic, presenting high-quality designs. The brand’s clothing follows a minimalist style, mostly designed in plain colors, or paired with simple patterns such as checks, stripes, etc., worth exploring for minimalist girls.
資料及圖片來源： @ruemadameworld , @bikind_ , @outlanddenim , @birkenstock , @thercollective
