Japanese artist Fumiko Imano, who has a close collaboration with LOEWE, once again teamed up with the brand for the Fall/Winter 2020 season, shooting the 2020 Fall/Winter women’s wear lookbook. The lookbook features Italian actress Chiara Mastroianni, who won the Best Performance award in the “Un Certain Regard” section at the 2019 Cannes Film Festival for “On a Magical Night.”
Chiara Mastroianni, mature and aloof, appears in the fall/winter collection designed by LOEWE’s creative director Jonathan Anderson. Fumiko Imano sets the scene in a vintage convertible and the UNESCO headquarters in Paris. In the retro atmosphere, Chiara Mastroianni showcases a series of cold-toned new designs, complemented by her unique mature taste, giving the lookbook a strong cinematic feel.
Chiara Mastroianni interpreted multiple designs from LOEWE’s 2020 F/W collection, including a variety of stylish military jackets. Among them are the well-tailored black and brown soft leather military jacket and the grey double-breasted military jacket with pleated sleeves, which perfectly match the vintage theme. In addition, the loose-fitting stand-up collar wool cape, the elegant evening gown with organza bow, and the pleated satin long skirt with a draped shawl effect all beautifully complement her intellectual and mature beauty.
Accessories include Balloon handbags and Flamenco tote bags, while Chiara Mastroianni’s feet are adorned with LOEWE logo patent leather high-heeled shoes, which are also quite eye-catching! Have you been tempted by #LOEWEFW20 after seeing such a unique lookbook style?
