Jil Sander’s advertisements have never followed the common glamorous style in the fashion industry, without the unreal luxury background, and without the endorsement of popular celebrity models. They only use the simplest photography techniques to capture images full of storytelling, yet more attractive than typical fashion ads!
Recently, Jil Sander released a series of 2020 autumn/winter advertisements, also based on artistic photography. The brand’s creative directors Luke Meier and Lucie Meier invited 6 photographers they had previously collaborated with, including: Olivier Kervern, Stephen Kidd, Mario Sorrenti, Anders Edstr, Lina Scheynius, and Chris Rhodes, to capture their vision of Jil Sander with intimacy, trust, and respect.
The content covers various categories and scenes in life, including ranch white horses, beaches, grasslands, and fences, as well as some of the latest items from the brand’s 2020 autumn/winter collection.
Without dazzling colors, focusing on capturing the simple and pure beauty in life, interpreting high-quality alternative fashion aesthetics with tension-filled photos.
