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October 11, 2021

Lane Crawford 2021 Autumn/Winter Brand Campaign COLD CULTURE, exploring winter styling changes from all angles.

As we step into the autumn and winter season, Lane Crawford has recently presented the brand project COLD CULTURE, exploring the subtle possibilities of this autumn and winter from a creative perspective. The project brings together multiple fashion brands, blurring the clear boundaries between women’s and men’s clothing, as well as showcasing the popular gender fluid series in recent years, along with a variety of choices in shoes, handbags, and accessories. Lane Crawford has conducted a thorough and diverse collection.

Lane Crawford

To showcase the characteristics of COLD CULTURE, the Lane Crawford store in Central IFC Mall has decorated the atrium with playful inflatable decorations and displays mimicking winter scenes, while also showcasing the key autumn/winter collection of COLD CULTURE.

Lane Crawford

This season’s women’s wear, Lane Crawford has specially themed “Cropped Look”, gathering brands such as Balmain, Dion Lee, and Helmut Lang that focus on tailoring. They also bring in stylish brands like Celine, Jacquemus, Khaite, and Sacai, which are not only stylish but also emphasize material selection and even combine functionality in one. By showcasing the clever mix and cutting designs of each brand, they add designs to the women’s wear collection that can withstand the cold without compromising on style.

Lane Crawford

In terms of men’s fashion, the team hopes to focus on “The Light Layer,” bringing items that are distinct in layers, with delicate textures, functional fashion, and clean comfort. From brands like Balenciaga, Celine, Brunello Cucinelli, Stone Island that focus on outerwear, to brands like Thom Browne, Wooyoungmi, Solid Homme that offer options for layered styling.

Lane Crawford

When it comes to winter styling, the coat inevitably becomes a necessary item for daily wear, and Lane Crawford has deliberately set a concept centered around coats, making “The Statement Coat” a must-have series for both women and men. As the name suggests, the series includes a variety of distinctive coat styles, including Balenciaga with exaggerated silhouettes breaking the usual autumn/winter styling, Prada under the recent direction of Raf Simons focusing on texture, as well as brands like Acne Studios, Loewe, Song for the Mute, Alexander McQueen, along with perennial favorites like Lemaire and Maison Margiela. As for the resurgence of traditional puffer jackets in recent years, Lane Crawford also offers women’s and men’s collections from Moncler, Miu Miu, Khrisjoy, and Herno.

Lane Crawford
Lane Crawford

Finally, there is the footwear, handbags, and accessories collection. In the winter setting, the footwear collection will mainly focus on boots, with men’s wear mostly featuring functional boots, work boots, city boots, etc., from popular brands like Bottega Veneta to some independent brands such as Marsell, Ganni, etc.; as for women’s wear, it will mainly feature thick-soled high boots and over-the-knee boots, such as designs from brands like Alexander Wang, Stuart Weitzman, 3.1 Phillip Lim, Jacquemus, Gianvito Rossi, etc. Similarly focusing on comfortable pairing, the handbags and accessories are conceived with a combination of casual fashion and practicality, bringing together styles like easy-to-carry short shoulder bags and half-moon hobo bags, including brands like BOYY, By Far, Celine, Jil Sander, Prada, and The Row, among which the playful small bags from Jacquemus have also won the hearts of many ladies.

Lane Crawford

For readers who are interested in learning more, you can visit Lane Crawford’s official website or visit the Central IFC store in person to choose from a range of COLD CULTURE options.

資料及圖片來源:Courtesy of Lane Crawford

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