When it comes to Louis Vuitton’s most iconic and enduring fashion elements, the first thing that comes to mind is the highly exposed Monogram floral pattern in various items. However, this familiar canvas print has recently appeared in a new “variation”! Upon closer inspection, the Monogram pattern incorporates the founding year of the brand “1854,” symbolizing the birth of fashion. The “Since 1854” collection, which made a splash in the fall/winter of 2020, not only testifies to the brand’s century-old fashion charm but also opens up more fashion possibilities through a fresh interpretation of the classic print!
The Monogram pattern has always been highly versatile, with various versions released since its inception, such as the avant-garde Monogram Graffiti, the colorful Monogram Multicolore, and the oversized Monogram Giant. The new “Since 1854” print incorporates the significant year “1854” into the classic Monogram pattern, seamlessly blending with brand letters, diamond patterns, and floral elements, showcasing the creativity of Louis Vuitton’s women’s artistic director, Nicolas Ghesquière. The original Monogram floral pattern was inspired by the decor of the Louis Vuitton family’s Asnières mansion, while the variation of the “Since 1854” print resembles a new Gothic coat of arms, with even higher recognition. The number “8” in the year is transformed into two unique petals, highlighting the astonishing design thinking in the details.
This refreshing “Since 1854” print has become the focus of the new season’s outfit, adding a vintage fashion charm to the overall look. The jacquard hoodie jacket, made of a blend of cashmere and pure silk, is adorned with a brand new print pattern, complemented by a gold LV Initials zipper pull, a zipper with lamb leather trim, and adjustable drawstrings, showcasing a simple and stylish flair. The cotton jacquard blazer allows you to exude a neat and stylish sense of coolness, with the fabric featuring the Since 1854 jacquard pattern, and the lining also made of jacquard fabric, along with round woven leather buttons, revealing a unique collegiate style.
The “Since 1854” series also features close-fitting trumpet-shaped mini dresses, with sharp lines, leather embellishments, jewel-like metal buckles, and a redesigned Monogram print, bringing a vintage and elegant charm. For those who love skirts, you can also choose the A-line mini skirt from this series, with leather material intentionally used at the waist to highlight the female silhouette, paired with gold and silver metal buckles, unlocking a fashionable side and adding a modern touch to the retro design.
In addition, the “Since 1854” imprint can be found in different classic bag styles, including the Dauphine series that interprets 70s elements with modern techniques. The Monogram and Monogram Reverse canvas are adorned with the new “Since 1854” imprint, while retaining chain shoulder straps, calf leather trim, and unique LV metal clasps, giving an elegant and exquisite impression. The popular Petit Noé bucket bag also features a new imprint, adding a vintage touch to this design dating back to 1932, making it even more eye-catching!
In addition to the various IT bags featuring the “Since 1854” print, Louis Vuitton has also introduced a range of fashion accessories and items adorned with this new pattern, such as silk scarves, bandanas, fisherman hats, flat boots, platform sandals, etc. The collection mainly consists of black and burgundy colors, enhanced with delicate embossed craftsmanship to create a three-dimensional effect. Start from the details of your outfit and effortlessly elevate your overall look, capturing everyone’s attention!
Many designs have proven the infinite fashion potential of the “Since 1854” print, able to instantly capture the hearts of fashion enthusiasts. Which item will be your target for collection?
