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July 3, 2020

Encapsulating fairytale romance: LoveShackFancy launches its first bridal collection, leading every bride towards a happily ever after life.

When brides are choosing wedding dresses, they may first think of traditional bridal brands such as Victor & Rolf, Vera Wang, Pronovias, but in fact, many niche brands often offer wedding dress styles that can bring unexpected surprises to everyone! Recently, a niche brand from New York, LoveShackFancy, has created its first bridal collection since its establishment, and the design details full of romantic charm are definitely worth considering for every bride!

Perhaps many people may not be familiar with LoveShackFancy, but in fact, it was founded by former “Cosmopolitan” editor Rebecca Hessel Cohen in 2013, and the founding background is also related to marriage. It all started when she designed a dress for her wedding, which sparked the idea of ​​getting into fashion design, thus creating the brand LoveShackFancy. The brand is best known for its various dreamy romantic style dresses, with floral patterns and soft colors, along with feminine details like ruffles and puff sleeves, loved by girls around the world. Even BLACKPINK’s Lisa has worn its designs, skyrocketing the brand’s popularity overnight!

Due to Rebecca’s long-held dream of designing wedding dresses and the constant demand from customers, LoveShackFancy’s first bridal collection has recently been born! The collection breaks free from the heaviness of traditional wedding attire, focusing on light bridal silhouettes while maintaining the brand’s dreamy and romantic aesthetic, exuding a strong Bohemian style. Vintage delicate lace is the backbone of the entire collection, showcasing the gentle charm of women. With details and materials such as embroidery, openwork, puff sleeves, and sheer fabrics, every bride-to-be can transform into a bride from a romantic fairy tale, living happily ever after with her “prince charming.”

As for the cutting, it is also quite versatile, with various styles such as long hem, short hem, front short back long hem all included. In addition, there are also two-piece styles, which are more lightweight and convenient to wear for the bridal party. The series is priced between $495 and $1995, making it relatively affordable for budget-conscious brides. Furthermore, this bridal collection embodies sustainable concepts, with its casual and lightweight designs allowing brides to continue wearing them after the wedding, seamlessly integrating them into their daily wardrobe without any issues, extending this romance into their everyday life.

圖片來源: @loveshackfancy , @lalalalisa_m

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