Due to the impact of the COVID-19 pandemic, the fashion industry has experienced a bleak sales performance in the first half of this year. Not only has the luxury goods market been severely affected, but even the fast fashion industry has also been impacted!
UNIQLO recently announced the latest sales situation in Japan. In May alone, both physical stores and online stores recorded a 19.7% decrease in total sales! Due to the pandemic, 311 physical stores were forced to close, while another 354 shortened their operating hours, greatly impacting overall sales. However, with the Japanese government lifting the state of emergency and the highly anticipated AIRism masks launching tomorrow, it is believed that the brand will soon recover from the decline and challenge to become a market outlier!
