From the street into fashion, and then into the world of jewelry, Pharrell Williams has evolved from a superstar with fame and fortune to a fashion director, designing the first collaborative collection, Tiffany Titan by Pharrell Williams, for Tiffany & Co., perfectly showcasing the “Beauty in Blackness.”
The new Tiffany Titan by Pharrell Williams collection disrupts the traditional high jewelry design, drawing inspiration from the trident of the Greek sea god Poseidon, embodying vitality, capability, and power. The theme pattern symbolizing bravery and individuality is combined with uniquely designed chains, where the smooth curved links contrast with the sharp spear-like elements.
Tiffany Titan by Pharrell Williams ring in titanium and 18k yellow gold with a round brilliant diamond Both from Tiffany & Co.；Black Leather Jacket & Skirt, See-through Camisole All from Givenchy
The Tiffany Titan by Pharrell Williams boldly challenges traditional design methods with its trident-inspired series, incorporating sharp spear motifs into necklaces, earrings, bracelets, and rings, showcasing a punk spirit. Available in 18K yellow gold and black titanium versions, as well as full metal and diamond-studded styles. The pave design surprises by transforming traditional setting methods, setting diamonds upside down to showcase their ultimate brilliance. Leveraging the low reflectivity of black titanium metal to create a contrast effect, generating a strong contrast and creating a fresh and novel sensory experience.
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The series name Titan is inspired by the sea god, King of Atlantis, and his namesake community where he grew up in Virginia Beach. All the pieces this time pay great attention to detail and are specially crafted with black titanium to showcase the beauty of black.
Executive Producer: Angus Mok
Photographer: Studio W
Art Direction & Styling: Mimi Kong
Videographer: Kason Tam & Zenus Ng
Video Edit: Kason Tam
Model: Lera P. @ Synergy
Makeup & Hair: Wendy Lee
Special thanks The Hari for the wonderful location
